“I can’t believe how the time has gone so quickly,” says Cannery Brewing Company co-owner Patt Dyck. “The first three years seemed to go on forever and now, suddenly, here we are, celebrating our 10th Anniversary.”

Patt, her husband Ron and all of their staff, celebrated the all-natural microbrewery’s decade in business with a big bash in November.

“It was our way of saying thank you to our customers, suppliers—everyone who has contributed to our success,” she said. “We are a relatively small business in a relatively small city and those relationships are very special to us.”

Another reason to celebrate came in December, when the Penticton company brewed its 1000th batch of beer. And, while Cannery Brewing might be “relatively small”, it has made a big mark. The 650ml bottles and 355ml cans have become a familiar sight in BC’s government and privately-owned liquor stores, and are available throughout Alberta, too. Some go into Saskatchewan and Manitoba, and seasonal brews are sold in Ontario.

“Our products are even sold in New Brunswick!” Dyck laughs as if she is still surprised at the microbrewery’s success.

In addition to the bestselling Naramata Nut Brown Ale and other year-round brews like Squire Scotch Ale, India Pale Ale and Blackberry Porter, customers eagerly await the release of seasonal brews.

Maple Stout brewing begins in October in anticipation of colder weather, when demand for heartier brews soars. In summer, Apricot Wheat Ale is a huge seller, when its clean, fruity flavour pairs with hot sunny days to make a match made in Penticton heaven.

By producing a dozen different year-round and seasonal beers, the local company has tapped into a market that demands variety, quality and attention to detail. The reward is a loyal clientele that reaches for Cannery Brewing beers again and again.

And it’s now becoming even easier to recognize Cannery Brewing products as a colourful new label design is gradually being rolled out this spring. Watch for the new look. You won’t be disappointed!

~ Lorne Eckersley