Let’s make this clear first thing – customers have a crush on Tinhorn Creek wines. Tinhorn Creek has a crush on its customers. Owner/winemaker Sandra Oldfield’s team has a crush on making good wines. So why wouldn’t the winery have a Crush Club?
Crush Club members get VIP treatment, everything from pre-sale concert tickets to limited release wines to special members-only parties.
“Our Crush Club is the best way to stay connected to the winery, wherever you are,” says Club coordinator Terry Meyer-Stone.
Lots of wineries have wine clubs, you say? Well, Tinhorn Creek’s Crush Club was one of the Okanagan’s first, way back in 2005. And consider what it offers.
“Members really do get VIP treatment, they become part of our family here at the winery, and we want them to feel that connection,” says Terry.
Crush Club members were treated to a grape stomp and pig roast this fall, not to mention a Fall Pickup Party for those who prefer to connect directly to Tinhorn Creek and pick up their shipment instead of having it delivered.
The Canadian Concert Series routinely sells out and Crush Club members get first crack at tickets.  2014 will be a line-up of favourites to celebrate their 20th Anniversary.
On December 5th, members can take in a holiday cooking demonstration with Miradoro Restaurant’s Executive Chef Jeff Van Geest. And more cooking demos are planned starting next spring. Members are welcome to include friends and family in these events—it’s just one more Crush Club Perk. See the Crush Club page at www.tinhorn.com for information about events and to order tickets.
“We look for every opportunity to connect with Crush Club members,” Meyer-Stone says. “Tinhorn loves getting feedback, hearing what they love and what they don’t.”
Of course at the heart of it all, Tinhorn Creek is really all about the wine.  Wines are only released when they are deemed ready to drink, and many are made in small batches, so it’s a great benefit to be part of the Crush Club—members get first chance to order.
Three recently released reds are perfect indications of the winery’s commitment to quality. 2010 Oldfield Series vintages of Merlot, Syrah and 2Bench Red are the proof in the pudding. And when after-dinner time roles around, guests will be impressed with the host who opens a bottle of 2012 Oldfield Series Kerner. Pair it with dessert or as dessert!
Two more words: Gift Cards. Need we say more?

~ Lorne Eckersley