We’ve had a fantastic summer,” says marketing muse Angela McManus. After a full season in their beautiful renovated wine shop, The View Winery has discovered some innovative creative plays on the brand. “It’s a sexy brand and we’re bringing this into the holiday shopping,” says Angela. “We like to have fun in the wine shop.” And while the red cowboy hats hanging on display aren’t for sale, visitors do have a great time trying them on while posing for pictures in front of the Red Shoe sculpture.

Unique items in the View COUTURE gift line feature custom clothing and red Pashmina scarves that can be paired with Red Shoe Red and Stiletto nail polish and lipstick. Don’t forget to add some wine to complete the ultimate wine pairing experience.

It’s not all just glamour and fun. There is now something for the ‘other’ demographic.

Fossil Fuel Pinotage – “It’s the male alter ego to The Red Shoe Red,” explains Angela. The tagline – Get your motor runnin’ – is entirely appropriate and will appeal to that same ‘other’ demographic that may not be as drawn to red footwear. Fossil Fuel is a full-throttle Pinotage that’s ready to roll out with grilled meats on the barbecue. With a sticker price of $14.50, it’s a solid value as well.

The Entourage Wine Club is growing fast with lots of local support. Sign up in the wine shop or online at theviewwinery.com to enjoy 10% savings by the case right away.  Winter wine shop hours are weekdays, noon-5pm, including Saturdays (noon-5pm) until Christmas.

Pinotage 2010 – (to be released in the New Year) 

Nose of smoke, peat, pepper, cherries, chocolate liqueur. The palate is big dark cherries, cocoa, baking spices and vanilla. Great structure of acidity and tannins that hold it all together.    

~ Luke Whittall