Many of us join clubs for a sense of belonging, to give back and to challenge us. Whether it’s running, reading or service – clubs bring like minds together. But sometimes, we need a club that’s all about discovery and good times. That’s what being part of the Poplar Grove wine club is all about!


What does it mean to be part of this wine club? For starters, you’ll receive six bottles of wine delivered to your door three times a year. Expect to unbox pre-releases or themed groupings. Recently, lucky wine club members received a vertical collection of Poplar Grove’s 2007, 2008, 2009 and 2010 Merlots. The winery cellars these wines specifically for its club.


“Being a member is another way to be part of the Poplar Grove family,” says general manager Jacquie Carlson. And here’s the exclusive part: “We make some wines just for our club. Our winemaking team comes up with different and fun blends from small lot varietals that you won’t find anywhere else.”


While you can join at any time, if you sign up by June you’ll be invited to attend Poplar Grove’s annual wine club barbeque in July. This soiree brings together more than 300 members and guests who indulge in vino and mingle between stations of mouth-watering edible pairings. At this event, you’ll meet the winemakers, ask questions and learn more about your favourite wines. Finish off the night with a little dancing under the stars.


And if you think wine clubs are just for a certain few – think again. Poplar Grove’s wine club is made up of the young and young-at-heart, the new and experienced.


“We’re finding people with all lifestyles and incomes are joining us. And we have several options. You can choose only reds, only whites or a mix of both. We’ll cater to your palate,” says Carlson.


Join the club through Poplar Grove’s website or in person. And while you’re visiting this summer, plan to stay a while. The tasting room will be open until 9 pm daily. It’s the perfect opportunity to grab a chilled bottle of the winery’s 2013 Blanc De Noirs – a spicy blend of Malbec and Syrah with hints of berries and rhubarb. Then, take a seat on the patio for a relaxing and stunning sunset view like none other.


~ Erin Trainer

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