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Cannery Brewing Co. New Beers and Creative Promotions

Dona Sturmanis · September 10, 2013 ·

We are excited that we will have more Wildfire IPA available again in September,” says co-owner Patt Dyck. “This is a Black India Pale Ale made as a tribute to the firefighters and emergency service personnel who fight our forest fires here in the valley. A portion of the proceeds from the sale of this beer are donated to the Canadian Fallen Firefighters Foundation.”


Cannery’s Knucklehead Pumpkin Ale will be brewed and ready to go in early October. This year, the knucklehead pumpkins are being grown for the brewery by Covert Farms in Oliver. “It has been great fun to watch their progress from seed to greenhouse to field to pumpkin formation,” says Patt. “We are anxiously awaiting their distinctive ‘wart covered’ skin development and we are really looking forward to the whole chopping, roasting and smashing process that eventually leads to this fall tradition.”


Cannery Brewing is always involved in creative promotional projects. In the summer, the brewery worked with CBC Radio, three other BC craft breweries and four BC bands. Each brewery produced a new beer named after one of the bands.  “Our band was Pink Mountaintops and our beer was a Maibock that was named Pink Mountainhops.  Ben Didier, a graphic designer from CBC Radio, produced four amazing labels for these beers and the whole series has been available for customers throughout the province,” says Patt.


Another fall tradition is the September Dragon Boat Festival in Penticton. Cannery Brewing will be pouring their new “Paddles Up!” Pale Ale at this festival. “’Paddles Up’ is a dragon boating expression and this beer is our thumbs up to the amazing folks who participate in this sport.”


The brewery is also delighted to have its Lakeboat Lager, named after the SS Sicamous, now available in 355 ml six-pack cans. So many new beers, so little time. Fall into flavour!

~ Dona Sturmanis

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Filed Under: Penticton Tagged With: beer, cannery brewing penticton

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