• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

Food & Wine Trails Magazine

BC's most thorough wine touring guide

  • Columns
    • Grape Expectations
    • Editor’s Note
    • Naramata Blend
    • Confessions from the Vineyard
  • Features
  • Events
    • Submit an Event
  • Winery Regions
    • Creston
    • Kaleden
    • Kamloops
    • Kelowna
    • Lake Country
    • Lower Mainland
    • Naramata
    • Okanagan Falls
    • Okanagan North
    • Oliver
    • Osoyoos
    • Penticton
    • Similkameen
    • Summerland
    • Vancouver Island
    • West Kelowna
  • Maps
    • Thompson Okanagan/Similkameen
  • Recipes
  • Editions
  • Media Kit
  • Advertise
  • About Us
    • Subscribe
  • Show Search
Hide Search

Eat, Drink, Tweet

Contributor · December 6, 2013 ·

Why are we so obsessed with posting food photos on social networks? Studies have been done, I’m  sure, as they have been done with our Internet cat obsession (hint: cat people stay inside, dog people go outside to socialize with other dog people).
First out of the gate was Twitter, where the ‘twitpic’ featured shots of gourmet dinners, or celebrations with food, close-ups of the next great poutine. In truth, the most popular photo I’ve ever posted on Twitter was a shot of a crumpled white bag which had, moments earlier, been home to a gluten free brownie. More than 6,000 views.


Then we cross-posted our Twitter feeds to Facebook, prompting the common lament, “I don’t care what you had for breakfast!”.
Along came, at about the same moment in the history of social media, Pinterest and Instagram. The former holds photos that link to everything from champagne popsicles to roasted kale salads to Nutella cookies, alongside fitness tips, drool-worthy travel photos, and inspirational quotes. The latter, Instagram, a hub of photos from restaurants as diners are now in the habit of putting their hands up so a photo can be taken before eating. No longer a toast to start dinner, but a photo.

Why? I have a theory or two.
First, food sustains us. It literally feeds us and keeps us going; studies have shown that we take photos of things that are important to us. Of course, food will be important. Without it, we starve.


But it also has the ability to figuratively feed us: revive a memory from a childhood mac’n’cheese, awaken a sense of taste never before discovered, or make us think about food and wine combinations. It can, to coin a phrase, feed the soul. And the stomach.
And, it’s comfortable. Not in the mac’n’cheese sense, but for those who don’t like to take “selfies” or have a bad hair day documented on Facebook, food is easy. It’s relatively anonymous, and with various apps on smartphones, almost any food photo can be filtered to look fantastic. We can aspire to create a dish worthy of a favourite chef, or brag about an anniversary dinner treat, and get instant feedback.


Of course the best feedback is in person, and my advice to those in food and wine who want to fill restaurant seats or sell more vino, tell your story using social media. Entice us with the history of a dish, or the winemaking process. After all, sometimes a picture is worth a thousand likes.

Comments

comments

Filed Under: Eat, Drink, Tweet

Reader Interactions

Primary Sidebar

Recent Posts

  • Celebrate every day of the week at Black Hills Estate Winery
  • Recipe: White Bean Sumac Spread
  • Recipe: Sunflower Seed Romesco
  • On the Cover
  • From the Editor

Categories

  • About
  • Armstrong
  • Armstrong Salmon Arm
  • BC
  • Blog
  • Columns
  • Confessions from the Vineyard
  • Creston
  • e-Edition
  • Eat, Drink, Tweet
  • Editor's Note
  • Events
  • Features
  • Gulf Islands
  • Kaleden
  • Kamloops
  • Kelowna
  • Lake Country
  • Lower Mainland
  • Maps
  • Naramata
  • Naramata Blend
  • News
  • Okanagan Falls
  • Okanagan North
  • Oliver
  • On The Cover
  • Osoyoos
  • Peachland
  • Penticton
  • Recipes
  • Salmon Arm
  • Shuswap
  • Similkameen
  • Summerland
  • Tappen
  • Tappen
  • Uncategorized
  • Vancouver
  • Vancouver Island
  • Vernon
  • West Kelowna
  • Wine Regions

B.C. Food & Wine Trails Magazine

B.C.'s most comprehensive winery guide. Meet the people behind the labels as well as the great chefs in the Okanagan and keep up to date with their seasonal news. Event listings and photos will allow you to celebrate with us in wine country style!


BC Food & Wine Trails Magazine
2495 Enterprise Way
Kelowna, BC V1X 7K2
ph: 250.492.3636
email: ads@winetrails.ca

Footer

Winery Regions

  • Creston
  • Kaleden
  • Kelowna
  • Naramata
  • Okanagan Falls
  • Okanagan North

 

  • Oliver
  • Penticton
  • Similkameen
  • Summerland
  • Vancouver Island
  • West Kelowna

Advertise with Us

Food & Wine Trails Magazine is BC’s most thorough wine touring guide, winery source and portal into life inside BC wine country. Food & Wine Trails introduces YOU and YOUR business to a huge range of readers - from destination tourists, wine lovers and buyers to a local reader base interested in keeping up with the latest and greatest seasonal news from wine country. Our purpose and focus is to direct customers TO your door. Let us tell your story. Learn more...

Copyright © 2023 · Daily Dish Pro on Genesis Framework · WordPress · Log in