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New Awards Spark Therapy’s Appetite for Change

Sarah Willard · May 26, 2015 ·

Spring heralds the season of growth, paralleling the dynamic changes happening at Therapy Vineyards and Guesthouse on the Naramata Bench.
“This is our first season with big changes,” says GM Judi Skinner. “There’s new packaging, new retail shopping, and we’re really happy with our new sales team. We’re especially excited to have some fast, quality food here, and we welcome families. We’re pet and kid-friendly too!”
Therapy’s thrilled to have Lil’s Kitchen Wood-fired Pizzas open on-site mid-June. Enjoy quick and delicious homemade pizzas and grilled cheese on freshly baked bread, daily 10-6. The outdoor tables seat 45, but patrons can also order take-out. Future plans include a parking expansion.
Therapy’s also been fine-tuning it’s branding. They’re keeping the popular cartoon-Freuds on their top-selling wines (Pink Freud, Freud’s Ego, and Freudian Sip), but dropping the inkblot labels in favour of sepia coloured photos of Freud. Starting with the 2012 Pinot Noir, 2013 Gewürztraminer, 2013 Sauvignon Blanc, and 2013 Pinot Gris, all single-varietal wines will feature the new look.
Recently, Therapy won six medals at the 2015 Great Northwest Wine Competition, including Gold (2013 Fizziotherapy) and two Silvers (2013 Sauvignon Blanc and 2013 Freudian Sip).
“With our new sales agents across Canada, we have to step up our game to keep up with demand,” says Judi, proud of this winter’s impressive sales increase. “It’s great to be concerned about running out of wine!”

2012 Pinot Noir – $22.99
Winemaker Steve Latchford barrel-aged his award-winning French-style red to reveal sensuous notes of plum, black cherry and spice. Excellent with smoked cheeses and charcuterie.

~ Sarah Willard

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