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A Fresh Look for Red Rooster Winery

Jenna Hickman · March 14, 2022 ·

Founded almost three decades ago, Red Rooster Winery is a staple in the Okanagan’s wine scene. Nestled on the hills of the Naramata Bench in Penticton, BC, the winery offers spectacular views of the southern portion of Okanagan Lake. 

The spacious property is home to mature trees towering over sprawling areas of grass and vines, making it idyllic for spring and summertime wine experiences.

A New Look

Those who have had the pleasure of visiting Red Rooster Winery in the past will now notice some aesthetic changes to the estate. The exterior is now a crisp white, creating a fresh and contemporary look and feel. The revitalized exterior matches Red Rooster’s new sleek wine bottles and labels, which pay homage to the region’s unique terroir. The new labels, which display layered graphics of the winemaking process, depict the lifestyle of Canada’s own wine country.

The visual refresh coincides with the highly anticipated release of Head Winemaker Elaine Vicker’s first vintages with Red Rooster. Vickers has a wealth of knowledge and experience in the wine industry. With a master’s degree in molecular biology, as well as a graduate degree in oenology, she brings a meticulous yet artistic approach to winemaking.  

The Main Event

With the hectic harvest season completed in the fall, Vickers and her team are focused on how the 2021 wines are ageing both in oak barrels and tanks.

“We have a lot in the works at the moment,” Vickers said. “Our 2021 Syrah, as well as our Mouvedre, are both tasting really lovely. Once blended with Grenache, the three varietals will be beautiful in our elegant red blend, GSM. We’ve put our Pinot Noir in concrete tanks, and that is tasting really interesting, so I’m excited to see how it continues to evolve.” 

Vickers is also busy working on Red Rooster’s 2021 vintages of Rosé, Semillon, Riesling, and Sauvignon Blanc.

Wine Club

To stay up to date on Red Rooster’s new releases, follow the winery on social media. To be the first to hear about and have access to Red Rooster’s newest releases, you’ll want to join the Wine Club. You’ll receive complimentary signature wine flight experiences for you and up to three guests at Red Rooster as well as Black Hill Estate Winery, Tinhorn Creek Vineyards, Gray Monk Estate Winery, and Sandhill Wines. Wine Club members receive a 15 per cent discount on all Red Rooster wines, merchandise, events, and experiences. For the complete list of Wine Club benefits, visit wineclub.redroosterwinery.com

Experience the Wine and Food

For an opportunity to explore Red Rooster’s new releases and experience the changes to the winery itself, there’s no better way than to visit the estate. 

Red Rooster’s Signature Experience will take you through awakening and understanding the senses around tasting wine with a selection of both their new red and white wine releases. You can upgrade your tasting experience to their Iconic Experience and have your taste buds explode with flavour in this food and wine sensory pairing. 

Red Rooster is pleased to announce that later this spring, guests will be able to enjoy a curated selection of delicious food from one of the Okanagan’s own local chefs. Their small plates menu will complement your wine flight, enhancing the flavours and experience of both the wine and food to complete your day. 

Red Rooster Winery offers a selection of seated wine experience flights seven days a week from noon until five. Reservations are required to ensure a table is available for you. For more information about Red Rooster Winery or to guarantee a table, please visit redroosterwinery.com or call 1-888-510-5537.

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