“It is always a tough task for a company to quantify or qualify the money invested in marketing. The majority of answers to whether the dollars invested in specific formats were successful or not, are often derived from mere assumptions. he consumer feedback that we have received which refers directly to our advertising/articles in Wine Trails presents an exception to the rule. Of all the marketing formats we invest in, customers arriving at our door because of our inclusion in your magazine is both quantifiable and spectacular.
The most recent example; within the first week of release of the 2013 Fall Wine Trails magazine, we have already had a dozen people come in to our tasting room specifically because they saw
The BC Winery Cat Calendar in your magazine. Additionally, those Cat Calendar fanatics also purchased our wines during their visits.
Kudos to you, your team and Wine Trails!!!”
Gerry & Sue Thygeson, Kraze Legz Winery, Kaleden
“I am pleased to set forth our extreme support for the inspirational work Wine Trails Magazine does in our precious industry. Wine Trails is our bible. We are a fledgling wine-growing region in the world winning awards around the world. Wine Trails has been and continues to focus on the personalities of each and every one of the wondrous wineries in our tiny precious new wine-growing region. It is the personalities, the dedicated passionate people in our industry who joyously devote their entire lives to their passion to make possibly the finest wines in the world! Wine Trails has been one with this passion from day one. The magazine immediately shines with the shared excitement of all of the loving people working together in our splendid valley. Thank you for the ever expanding enthusiasm expressed in Wine Trails, your work is dearly felt and appreciated by all of us…bless! “
Proprietor, Summerhill Pyramid Winery
“According to a consumer market survey conducted at Forbidden Fruit Winery during the busy wine touring season 2010, the Wine Trail Magazine was the most highly recognized and read wine publication that consumers used to find wineries during their visit and stay in the Okanagan/Similkameen.”
Kim Brind’Amour & Steve Venables
Owners, Forbidden Fruit Winery
“Wine Trails has been an amazing way to advertise and promote my business. Some of my biggest clients have come based on advertorials I placed in Wine Trails. Furthermore, I frequently get customers in the wine shop who have come in based on something they read in the magazine. I would certainly recommend this to new wineries who are trying to promote their wine shops.”
Owner, Serendipity Winery, Naramata
“We just wat to send a BIG FARM THANK YOU – for such a lovely article in the Wine Trails September October 2014 Issue!
We are thilled with the wonderful article and the placement!
Thank you for all your time and effort you put into this!
It is so much appreciated! Have a BERRY great day!
Krause berry Farms
“Wine Trails print media gave us the ability to see real trade offs from the advert dollars we spent. People would come in and say “I saw you in Wine Trails.”
Steve Latchford, Winemaker
Thank you sooooo very much for all the awesome exposure from this winter’s issue.
We love everything about it. You guys are just great and I always promote this magazine to everyone as one of my favourite.
It always has been and always will be as it keeps us up to speed on what’s actually happening around us with our fellow wineries. In the end we are all one very special group of Okanagan and B.C. wineries bringing in tourists from other parts of B.C., Canada and the world.
Sales & Marketing Manager,Therapy Vineyards, Naramata